Glossary · Roles
Direct advertiser— what it means in affiliate marketing
An advertiser that works with affiliates directly, with no network between them.
Better payouts and firsthand data in exchange for doing your own vetting and carrying your own payment risk. The usual trade is higher ceiling, slower terms.
Related terms
| Term | Definition |
|---|---|
| Advertiser | The company paying for user acquisition through affiliate programmes. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
