Glossary · Tracking and tech
ASO— what it means in affiliate marketing
App store optimisation: making a mobile app findable and installable from store search and browse.
Icon, screenshots, title and keyword field do most of the work, and ratings decide how much of it survives. For affiliate apps it is also the step where a listing either passes review or does not.
Related terms
| Term | Definition |
|---|---|
| Installs | The count of mobile app installations attributed to a campaign. |
| CPI | Cost per install: payment for one mobile app install. |
Entry updated 29 July 2026. All 276 terms in one page.
