Glossary · Jargon
Performance marketing— what it means in affiliate marketing
Marketing paid for by measurable result — a click, a lead, a sale — rather than by exposure.
Affiliate marketing is the oldest branch of it. The polite name is also the one used when the same work has to be described to a brand team.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| Traffic arbitrage | Buying traffic in order to resell it to advertisers at a margin. |
Entry updated 29 July 2026. All 276 terms in one page.
