Glossary · Roles
Affiliate— what it means in affiliate marketing
Someone who buys traffic and resells it to advertisers through offers, earning the difference.
Called a webmaster, a publisher or an affiliate depending on where the conversation started; the Russian-language market says arbitrazhnik. The common thread is that the traffic is bought rather than owned.
Related terms
| Term | Definition |
|---|---|
| Traffic arbitrage | Buying traffic in order to resell it to advertisers at a margin. |
| Media buyer | The specialist who buys paid traffic — Facebook, Google, TikTok, ad networks — and runs it against offers. |
Entry updated 29 July 2026. All 276 terms in one page.
