Glossary · Jargon
Affiliate marketing— what it means in affiliate marketing
Paying external partners for the customers they bring, rather than for advertising.
The whole model rests on the advertiser counting the result and the affiliate trusting the count. Everything else in this glossary is machinery around that single tension.
Related terms
| Term | Definition |
|---|---|
| Traffic arbitrage | Buying traffic in order to resell it to advertisers at a margin. |
| CPA network | The intermediary between affiliates and advertisers: aggregates offers, counts conversions, pays out. |
Entry updated 29 July 2026. All 276 terms in one page.
