Glossary · Jargon
CPA network— what it means in affiliate marketing
The intermediary between affiliates and advertisers: aggregates offers, counts conversions, pays out.
A network buys reliability for the affiliate — many offers, one payout schedule, someone to escalate to — and takes a margin for it. It also sits between the affiliate and the real numbers, which is why reconciliation exists.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| Affiliate manager | The person on the advertiser's or network's side who recruits affiliates and manages their portfolio. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
