Glossary · Payout models
Revenue share— what it means in affiliate marketing
A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying.
The payout follows the user rather than the acquisition, so it rewards traffic quality and punishes volume for its own sake. Read the terms for negative carryover and for how bonuses and fees are deducted before the share is calculated — that is where two identical percentages stop being identical.
Related terms
| Term | Definition |
|---|---|
| Hybrid | A fixed payout for the first action plus a share of what the user generates afterwards. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
| EPC | Earnings per click: total affiliate earnings divided by clicks sent. |
Entry updated 21 July 2026. All 276 terms in one page.
