Glossary · Roles
BizDev— what it means in affiliate marketing
Business development: signing the large partners, direct advertisers and platform deals.
Distinct from affiliate management by deal size and by cycle length. In this industry most of it still happens at conferences.
Related terms
| Term | Definition |
|---|---|
| Affiliate manager | The person on the advertiser's or network's side who recruits affiliates and manages their portfolio. |
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
Entry updated 21 July 2026. All 276 terms in one page.
