Glossary · Fraud
Affiliate laundering— what it means in affiliate marketing
Passing fraudulent traffic through a chain of intermediaries so its origin cannot be traced back.
Each hop strips a layer of attribution data, and the last network in the chain is the one that gets paid. It is the reason advertisers insist on knowing the actual traffic source rather than the immediate supplier.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| Cookie stuffing | Dropping affiliate cookies on users who never clicked an affiliate link, so later purchases pay out. |
Entry updated 29 July 2026. All 276 terms in one page.
