Glossary · Fraud
Cookie stuffing— what it means in affiliate marketing
Dropping affiliate cookies on users who never clicked an affiliate link, so later purchases pay out.
One of the oldest forms of affiliate fraud and one of the few that has produced criminal convictions. Browser restrictions on third-party cookies have cut its reach without ending it.
Related terms
| Term | Definition |
|---|---|
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| Affiliate laundering | Passing fraudulent traffic through a chain of intermediaries so its origin cannot be traced back. |
Entry updated 29 July 2026. All 276 terms in one page.
