Glossary · Verticals
Dating— what it means in affiliate marketing
Dating sites and apps, paid on registration, on a confirmed profile or on a subscription.
Conversion is easy and quality is the entire argument, because registrations that never return are worthless to the advertiser. Mainstream and adult dating are separate markets with separate rules.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| White page | The compliant page shown to ad reviewers and crawlers: thin, plain, with nothing in it that would fail moderation. |
| Black page | The aggressive version of a lander, the one the buyer actually wants users to see: urgency, countdowns, stacked claims. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 21 July 2026. All 276 terms in one page.
