Glossary · Creatives and landers
Landing page— what it means in affiliate marketing
A single page built for one offer and one action, with everything else stripped out.
Advertisers often supply their own, and affiliates often rewrite them anyway, because the supplied version is built for brand tone rather than conversion. The page the advertiser hosts is also the one their tracking expects, so replacing it means moving the postback.
Related terms
| Term | Definition |
|---|---|
| Pre-lander | A page between the ad and the offer that warms the user up — a quiz, a news-style story, a comparison table. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
Entry updated 29 July 2026. All 276 terms in one page.
