Glossary · Creatives and landers
Creative— what it means in affiliate marketing
The ad itself — the banner, video or copy a user sees in the traffic source before any landing page.
Creatives are the part of a campaign that burns out fastest: the same image stops converting long before the offer does. Teams rotate them in batches and judge them on CTR into the lander, not on how they look.
Related terms
| Term | Definition |
|---|---|
| Landing page | A single page built for one offer and one action, with everything else stripped out. |
| Pre-lander | A page between the ad and the offer that warms the user up — a quiz, a news-style story, a comparison table. |
| Banner ads | Graphic or HTML5 display ads placed on sites and in apps. |
Entry updated 29 July 2026. All 276 terms in one page.
