Glossary · Creatives and landers
White page— what it means in affiliate marketing
The compliant page shown to ad reviewers and crawlers: thin, plain, with nothing in it that would fail moderation.
On its own a white page is just a dull landing page. It becomes part of cloaking the moment a second page exists behind it for real traffic.
Related terms
| Term | Definition |
|---|---|
| Black page | The aggressive version of a lander, the one the buyer actually wants users to see: urgency, countdowns, stacked claims. |
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
| Postback | A server-to-server call that reports a conversion from the advertiser's system to the affiliate's tracker. |
| Pixel | A snippet on the advertiser's page that reports user actions back to the ad platform. |
Entry updated 21 July 2026. All 276 terms in one page.
