Glossary · Creatives and landers
Pre-lander— what it means in affiliate marketing
A page between the ad and the offer that warms the user up — a quiz, a news-style story, a comparison table.
The pre-lander exists to filter and to persuade: it loses part of the traffic and raises conversion on what is left. In nutra and sweepstakes it is standard; in regulated verticals it is also where most compliance problems start.
Related terms
| Term | Definition |
|---|---|
| Landing page | A single page built for one offer and one action, with everything else stripped out. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
Entry updated 29 July 2026. All 276 terms in one page.
