Glossary · Creatives and landers
Cloaking— what it means in affiliate marketing
Serving one page to the ad platform or search crawler and a different page to the user who clicks.
Every large platform bans it by name, and detection is now the default assumption rather than a risk. What varies is how the split is made — by IP range, by user agent, by referrer, by a device fingerprint — and how long the account survives afterwards.
Related terms
| Term | Definition |
|---|---|
| White page | The compliant page shown to ad reviewers and crawlers: thin, plain, with nothing in it that would fail moderation. |
| Black page | The aggressive version of a lander, the one the buyer actually wants users to see: urgency, countdowns, stacked claims. |
| Account farmer | A specialist who creates and warms up advertising accounts in bulk so campaigns have something to run on. |
| Pixel | A snippet on the advertiser's page that reports user actions back to the ad platform. |
Entry updated 21 July 2026. All 276 terms in one page.
