Glossary · Metrics
Conversion rate— what it means in affiliate marketing
The share of visitors who complete the target action.
The number is meaningless without its denominator: clicks, unique visitors and impressions all get used, and they differ by a lot. Ask which one before comparing two conversion rates.
Related terms
| Term | Definition |
|---|---|
| CTR | Click-through rate: clicks divided by impressions. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 21 July 2026. All 276 terms in one page.
