Glossary · Jargon
A/B testing— what it means in affiliate marketing
Comparing two or more versions — creative, lander, offer — by splitting traffic between them.
The discipline is in changing one thing and waiting for enough conversions, and both halves are regularly skipped. A test called early is an opinion with a chart attached.
Related terms
| Term | Definition |
|---|---|
| Conversion rate | The share of visitors who complete the target action. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| Landing page | A single page built for one offer and one action, with everything else stripped out. |
Entry updated 29 July 2026. All 276 terms in one page.
