Glossary · Jargon
Offer— what it means in affiliate marketing
The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps.
The offer card is the contract, and almost every dispute later turns out to be written in it. Target action, approval rules, hold and prohibited traffic are the four lines worth reading twice.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| Offer page | The page in a network where an offer's terms are published: payout, geo, target action, allowed sources. |
| Bundle | A working combination of offer, traffic source, creative, lander and targeting that converts. |
Entry updated 29 July 2026. All 276 terms in one page.
