Glossary · Payout models
CPV— what it means in affiliate marketing
Cost per view: payment for one view of a video ad, counted at a threshold the platform defines.
The threshold is the whole argument — two seconds and thirty seconds are both called a view somewhere. Comparing CPV across platforms without comparing their definitions produces numbers that look alike and are not.
Related terms
| Term | Definition |
|---|---|
| CPM | Cost per mille: the price of a thousand ad impressions, regardless of what anyone does with them. |
| Video ads | Ads shown before, during or after video content, or in-feed as video. |
Entry updated 15 September 2026. All 276 terms in one page.
