Glossary · Jargon
Bundle— what it means in affiliate marketing
A working combination of offer, traffic source, creative, lander and targeting that converts.
The unit affiliates actually trade in, because none of the five parts performs alone. Bundles decay as the source saturates, which is why they are guarded while they work and published when they stop.
Related terms
| Term | Definition |
|---|---|
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
| Traffic source | The channel or platform a campaign buys users from. |
Entry updated 29 July 2026. All 276 terms in one page.
