Glossary · Tracking and tech
Tracking— what it means in affiliate marketing
Recording a user's path from click to conversion through a unique identifier.
A tracker exists to hold the affiliate's own version of the numbers, independent of advertiser dashboards. Without it, shaving and plain breakage look identical.
Related terms
| Term | Definition |
|---|---|
| Postback | A server-to-server call that reports a conversion from the advertiser's system to the affiliate's tracker. |
| Pixel | A snippet on the advertiser's page that reports user actions back to the ad platform. |
| MMP | Mobile measurement partner: the independent platform that attributes installs and in-app events. |
| Attribution | Deciding which channel or partner gets credit for a conversion. |
Entry updated 15 September 2026. All 276 terms in one page.
