Glossary · Law and compliance
White hat— what it means in affiliate marketing
Marketing that complies with the law and with platform rules as written.
In affiliate conversation it also means the offer type: nutra and gambling are called grey or black regardless of how the campaign is run, and e-commerce or software white.
Related terms
| Term | Definition |
|---|---|
| Grey hat | Methods in the gap between permitted and banned — not written into the rules, not defensible if read strictly. |
| Black hat | Promotion methods that break platform rules outright and risk bans or legal action. |
| KYC | Know your customer: identity verification through documents, selfies and address proof. |
| AML | Anti-money-laundering: the rules and procedures operators must run to stop illicit funds passing through them. |
Entry updated 21 July 2026. All 276 terms in one page.
