Glossary · Traffic sources
Targeting— what it means in affiliate marketing
The settings that decide who sees an ad: geo, age, interests, device, behaviour.
On the large platforms targeting has been steadily handed to the algorithm, so creative and conversion signal now do most of the work the targeting panel used to.
Related terms
| Term | Definition |
|---|---|
| Geo targeting | Restricting who sees an ad by country, region or city. |
| Retargeting | Showing ads again to users who already interacted with the site or app. |
Entry updated 29 July 2026. All 276 terms in one page.
