Glossary · Jargon
Shadow ban— what it means in affiliate marketing
A quiet reduction in reach with no notification — content is still posted and almost nobody sees it.
Hard to prove and easy to blame, which makes it the explanation of choice for a bad week. The signal worth trusting is a sudden reach collapse on unchanged content.
Related terms
| Term | Definition |
|---|---|
| Ban | An account, campaign or service access blocked for breaking the rules. |
| Moderation | The ad platform's or programme's review of creatives and landing pages before they go live. |
Entry updated 29 July 2026. All 276 terms in one page.
