Glossary · Traffic sources
Traffic source— what it means in affiliate marketing
The channel or platform a campaign buys users from.
Offers list permitted and prohibited sources, and the list is the first filter when picking an offer. Advertisers ask which source the traffic actually came from, not which network delivered it.
Related terms
| Term | Definition |
|---|---|
| Traffic | The flow of users arriving on an advertised page. |
Entry updated 29 July 2026. All 276 terms in one page.
