Glossary · Traffic sources
Ad network— what it means in affiliate marketing
An intermediary that aggregates publisher inventory and sells it to advertisers.
Networks give access to volume that no single site would, with placement quality as the trade. Blocklists and placement-level reporting are the only way to buy from one sensibly.
Related terms
| Term | Definition |
|---|---|
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| SSP | Supply-side platform: the publisher's side of programmatic, selling inventory into auctions. |
Entry updated 29 July 2026. All 276 terms in one page.
