Glossary · Tracking and tech
SSP— what it means in affiliate marketing
Supply-side platform: the publisher's side of programmatic, selling inventory into auctions.
The mirror of a DSP. Affiliates meet it as the explanation for why the same placement is available at three different prices.
Related terms
| Term | Definition |
|---|---|
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| RTB | Real-time bidding: each impression is auctioned in the milliseconds before the page renders. |
Entry updated 29 July 2026. All 276 terms in one page.
