Glossary · Metrics
RPM— what it means in affiliate marketing
Revenue per thousand impressions or pageviews — the publisher's side of eCPM.
The working unit for sites and apps that monetise with ad networks rather than offers.
Related terms
| Term | Definition |
|---|---|
| eCPM | Effective cost per thousand impressions: actual revenue or spend normalised to a thousand impressions. |
| CPM | Cost per mille: the price of a thousand ad impressions, regardless of what anyone does with them. |
Entry updated 15 September 2026. All 276 terms in one page.
