Glossary · Tracking and tech
DSP— what it means in affiliate marketing
Demand-side platform: where advertisers buy impressions programmatically across many exchanges.
The buyer sets targeting and bids; the platform wins or loses auctions in milliseconds. For affiliates it is the route into inventory no self-serve ad account sells.
Related terms
| Term | Definition |
|---|---|
| SSP | Supply-side platform: the publisher's side of programmatic, selling inventory into auctions. |
| RTB | Real-time bidding: each impression is auctioned in the milliseconds before the page renders. |
| Programmatic advertising | Buying and selling ad impressions automatically through platforms and auctions rather than by negotiation. |
Entry updated 29 July 2026. All 276 terms in one page.
