Glossary · Tracking and tech
SKAdNetwork— what it means in affiliate marketing
Apple's framework for attributing iOS install campaigns without identifying the user.
Data arrives aggregated, delayed and with limited conversion values, so cohort-level optimisation replaced per-user optimisation. Any iOS report with instant, user-level attribution is reporting something else.
Related terms
| Term | Definition |
|---|---|
| MMP | Mobile measurement partner: the independent platform that attributes installs and in-app events. |
| Attribution | Deciding which channel or partner gets credit for a conversion. |
| ATT | Apple's App Tracking Transparency: an app must ask permission before tracking a user across other companies' apps and sites. |
Entry updated 29 July 2026. All 276 terms in one page.
