Glossary · Traffic sources
RTB— what it means in affiliate marketing
Real-time bidding: each impression is auctioned in the milliseconds before the page renders.
The plumbing under most programmatic buying, and the reason the same placement costs different amounts to different buyers.
Related terms
| Term | Definition |
|---|---|
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| SSP | Supply-side platform: the publisher's side of programmatic, selling inventory into auctions. |
| Programmatic advertising | Buying and selling ad impressions automatically through platforms and auctions rather than by negotiation. |
Entry updated 29 July 2026. All 276 terms in one page.
