Glossary · Tracking and tech
DMP— what it means in affiliate marketing
Data management platform: collects and segments audience data from many sources for targeting.
Mostly a programmatic-side tool. Privacy rules and the loss of third-party cookies cut what a DMP can actually assemble.
Related terms
| Term | Definition |
|---|---|
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| Targeting | The settings that decide who sees an ad: geo, age, interests, device, behaviour. |
Entry updated 29 July 2026. All 276 terms in one page.
