Glossary · Traffic sources
Retargeting— what it means in affiliate marketing
Showing ads again to users who already interacted with the site or app.
The best-converting paid audience and the smallest, and it shrank further as third-party cookies went away. Affiliates rarely own the audience, so retargeting is usually the advertiser's side of the funnel.
Related terms
| Term | Definition |
|---|---|
| Targeting | The settings that decide who sees an ad: geo, age, interests, device, behaviour. |
| Pixel | A snippet on the advertiser's page that reports user actions back to the ad platform. |
Entry updated 29 July 2026. All 276 terms in one page.
