Glossary · Roles
Gambling operator— what it means in affiliate marketing
The company that runs a casino or sportsbook and holds the licence.
Whether a brand is the operator or a white label on someone else's platform decides who is actually liable — and who pays an affiliate. The answer is in the licence footer, not the branding.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| Licence | A regulator's permission to run gambling, defining which markets, products and payment methods are allowed. |
Entry updated 29 July 2026. All 276 terms in one page.
