Glossary · Metrics
ARPDAU— what it means in affiliate marketing
Average revenue per daily active user: daily revenue divided by daily active users.
A product-side metric that reaches affiliates through revenue-share deals and cohort reports. It flattens the difference between many small payers and few large ones, which is exactly what ARPPU keeps.
Related terms
| Term | Definition |
|---|---|
| ARPU | Average revenue per user over a period, paying and non-paying together. |
| ARPPU | Average revenue per paying user: revenue divided by the number of users who actually paid. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 29 July 2026. All 276 terms in one page.
