Glossary · Metrics
AOV— what it means in affiliate marketing
Average order value: revenue divided by the number of orders.
In e-commerce traffic it decides whether a percentage-based payout is worth taking. A rising AOV with a falling conversion rate usually means the traffic moved, not the shop.
Related terms
| Term | Definition |
|---|---|
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
| ROI | Return on investment: profit as a percentage of what was spent. |
Entry updated 15 September 2026. All 276 terms in one page.
