Glossary · Metrics
LTV— what it means in affiliate marketing
Lifetime value: total profit expected from one user over the whole relationship.
Every CPA price is an advertiser's bet about LTV, which is why payouts fall when retention does. Any LTV quoted for a cohort younger than its payback window is a projection, not a measurement.
Related terms
| Term | Definition |
|---|---|
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
| ROMI | Return on marketing investment: the same ratio as ROI, measured on marketing cost specifically. |
Entry updated 21 July 2026. All 276 terms in one page.
