Glossary · Payout models
Hybrid— what it means in affiliate marketing
A fixed payout for the first action plus a share of what the user generates afterwards.
Standard in iGaming for affiliates with enough leverage to ask for it: the CPA part covers acquisition cost, the revenue share part pays if the player stays. It also means the affiliate keeps an interest in player quality, which is exactly why operators offer it.
Related terms
| Term | Definition |
|---|---|
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
| Revenue share | A percentage of the revenue the referred users generate, usually 20–50%, paid for as long as they keep playing or buying. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 21 July 2026. All 276 terms in one page.
