Glossary · Payout models
PPC— what it means in affiliate marketing
Pay per click: buying ads where the advertiser pays only when someone clicks.
In practice the term means search and paid-social buying rather than the billing mechanic. Most of the discipline is bid and negative-keyword management, not creative.
Related terms
| Term | Definition |
|---|---|
| CPC | Cost per click: what one click on an ad costs the advertiser. |
| Search ads | Ads in search results, matched to what the user typed. |
Entry updated 29 July 2026. All 276 terms in one page.
