Glossary · Metrics
ARPPU— what it means in affiliate marketing
Average revenue per paying user: revenue divided by the number of users who actually paid.
Read it next to ARPU, never instead of it: the gap between the two is the share of the audience that pays at all.
Related terms
| Term | Definition |
|---|---|
| ARPU | Average revenue per user over a period, paying and non-paying together. |
| ARPDAU | Average revenue per daily active user: daily revenue divided by daily active users. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 29 July 2026. All 276 terms in one page.
