Glossary · Payout models
PPL— what it means in affiliate marketing
Pay per lead: the advertiser pays for each lead delivered.
Functionally the same arrangement as CPL, with the name chosen from the advertiser's side of the invoice. Networks use both, sometimes in the same offer card.
Related terms
| Term | Definition |
|---|---|
| CPL | Cost per lead: payment for a lead — a phone number, an email, a submitted form. |
| Lead | A potential customer who has left contact details or taken a first step. |
Entry updated 29 July 2026. All 276 terms in one page.
