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Glossary · Money and payouts

Reconciliation— what it means in affiliate marketing

Matching the affiliate's numbers against the advertiser's or the network's, conversion by conversion, before a payout is agreed.

Trackers and advertisers disagree routinely: a lost postback, a different attribution window, a conversion counted on a different day. Reconciliation is the dull part of the month where shaving and plain breakage become visible.

Related terms

Term Definition
Hold The waiting period between a conversion and the payout, while the advertiser checks the traffic.

Entry updated 29 July 2026. All 276 terms in one page.

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