Glossary · Verticals
Betting— what it means in affiliate marketing
Sports and esports betting traffic.
Seasonal in a way casino traffic is not: tournaments move the whole month. Payouts are usually tied to a qualifying first deposit and a minimum bet.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| Bookmaker | A licensed operator that takes bets on sports and esports events and sets the odds. |
Entry updated 29 July 2026. All 276 terms in one page.
