Glossary · Metrics
FTD— what it means in affiliate marketing
First time deposit: a new player's first funded deposit, the standard conversion event in iGaming.
Nearly every gambling CPA deal is priced per FTD, often with a minimum qualifying amount attached. A deposit reversed or bonus-funded is where payout disputes start.
Related terms
| Term | Definition |
|---|---|
| Deposit | Real money added to a gambling account — the action most iGaming payouts are priced on. |
| Registration to deposit | The share of registered users who go on to make a first deposit. |
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
Entry updated 15 September 2026. All 276 terms in one page.
