Glossary · Verticals
Gambling— what it means in affiliate marketing
Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing.
Deals run on CPA per first deposit, on revenue share, or on a hybrid of the two. What may be promoted and where is set by the operator's licence, not by the affiliate's preference.
Related terms
| Term | Definition |
|---|---|
| Dating | Dating sites and apps, paid on registration, on a confirmed profile or on a subscription. |
| Cloaking | Serving one page to the ad platform or search crawler and a different page to the user who clicks. |
| Account farmer | A specialist who creates and warms up advertising accounts in bulk so campaigns have something to run on. |
| KYC | Know your customer: identity verification through documents, selfies and address proof. |
| AML | Anti-money-laundering: the rules and procedures operators must run to stop illicit funds passing through them. |
Entry updated 21 July 2026. All 276 terms in one page.
