Glossary · Metrics
ARPU— what it means in affiliate marketing
Average revenue per user over a period, paying and non-paying together.
Useful for comparing cohorts and sources, useless on its own for pricing a deal, because one high roller can carry the average.
Related terms
| Term | Definition |
|---|---|
| ARPPU | Average revenue per paying user: revenue divided by the number of users who actually paid. |
| ARPDAU | Average revenue per daily active user: daily revenue divided by daily active users. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 15 September 2026. All 276 terms in one page.
