Glossary · Jargon
AdTech— what it means in affiliate marketing
The stack that buys, sells and serves digital advertising: platforms, exchanges, trackers, measurement.
Affiliates are the smallest and least visible customers of it, and the first to feel any change in how identity is handled.
Related terms
| Term | Definition |
|---|---|
| DSP | Demand-side platform: where advertisers buy impressions programmatically across many exchanges. |
| SSP | Supply-side platform: the publisher's side of programmatic, selling inventory into auctions. |
| Programmatic advertising | Buying and selling ad impressions automatically through platforms and auctions rather than by negotiation. |
Entry updated 29 July 2026. All 276 terms in one page.
