Glossary · Law and compliance
KYC— what it means in affiliate marketing
Know your customer: identity verification through documents, selfies and address proof.
Operators and networks both run it — on players before withdrawal, on affiliates before payout. For the affiliate it is also the step where an account registered on fabricated details stops being worth anything.
Related terms
| Term | Definition |
|---|---|
| AML | Anti-money-laundering: the rules and procedures operators must run to stop illicit funds passing through them. |
| White hat | Marketing that complies with the law and with platform rules as written. |
| Account farmer | A specialist who creates and warms up advertising accounts in bulk so campaigns have something to run on. |
Entry updated 21 July 2026. All 276 terms in one page.
