Glossary · Metrics
Installs— what it means in affiliate marketing
The count of mobile app installations attributed to a campaign.
The base unit of mobile buying and the easiest one to fabricate, which is why install counts travel with anti-fraud reports. An install with no post-install event is a number, not a user.
Related terms
| Term | Definition |
|---|---|
| CPI | Cost per install: payment for one mobile app install. |
| ASO | App store optimisation: making a mobile app findable and installable from store search and browse. |
Entry updated 15 September 2026. All 276 terms in one page.
